大众：低价，不可复制

文/vivi

如上所示，所谓“不可复制”，就是真的不能复制==”

在语句的象征意义越来越盖过原意的今天，说文解字追本溯源地玩玩文字游戏，反而成了全新创意。林夕的歌词，也常常因为对词语本意的运用而让人耳目一新。

Our prices are just like this: impossible to copy.

Advertising Agency: 11:21, Rio, Brazil
Creative Director: Gustavo Bastos
Art Directors: Leandro Barbosa, Paulo Franco
Copywriter: Gustavo Bastos
Director: Bruno Murtinho
Producer Co.: Gema Filmes
Published: April 2011


The TV Commercial titled Copy was done by 11/21 advertising agency for product: Volkswagen (brand: Volkswagen) in Brazil. It was released in the Apr 2011. Business sector is: Cars.