宝洁索契冬奥会TVC：感谢妈妈，我不再害怕摔倒

P&G 宝洁索契冬奥会感谢妈妈摔倒温情动人母爱 Wieden + Kennedy

文/ sciascia @顶尖文案topys

英雄的背后总有位伟大的母亲。承袭2012年伦敦奥运会的“感谢母亲”营销策略的成功，宝洁为即将到来的索契冬奥会制作的创意宣传视频，依旧以此为主题。

你的每一次摔到，都有母亲的贴心守护；你的每一次站起来，都有母亲坚定地鼓舞。宝洁并没有直白的去展现，只是用一位运动员从出生到长大到成功完成比赛前的每一次摔到，让你感同身受，让你动容，感谢妈妈！

Agency:Wieden + Kennedy Portland
Client:P&G
Executive Creative Director:Joe Staples
Executive Creative Director:Susan Hoffman
Director:Lance Acord
Production Company:Park Pictures
Creative Director/Copywriter:Kevin Jones
Creative Director/Art Director:Ollie Watson
Senior Producer:Erika Madison
Head of Production:Ben Grylewicz
Executive Producer:Mary Ann Marino
Line Producer:Caroline Kousidinis
Production Designer:Jason Hamilton
Editorial Company:Joint
Editor:Peter Wiedensmith
Post Producer:Ryan Shanholtzer
Assistant Editor:Kristy Faris
VFX:A52
Song:Primavera
Composer:Ludovico Einaudi
Sound Designer:Peter Wiedensmith
Mix:Eleven
Mixer:Jeff Payne
Producer:Caroline O'Sullivan